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Brand Management

By: Denmark) Heding Tilde (Copenhagen Business School (Author) , Denmark) Knudtzen Charlotte F. (Copenhagen Business School (Author) , Mogens Bjerre (Author)

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Ksh 9,600.00

Format: Paperback or Softback

ISBN-13: 9780367172589

Publisher: Taylor & Francis Ltd

Publication Date: May 20th, 2020

Weight: 630 grams

Dimension: 17.40 x 24.40 x 2.30 cms

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This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

Get Brand Management by Tilde (Copenhagen Business School, Denmark) Heding at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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