Brand Management : Brand Strategy, Brand Implementation, and Brand Evaluation
Book Details
Format
Paperback / Softback
ISBN-10
3658502444
ISBN-13
9783658502447
Publisher
Springer Fachmedien Wiesbaden
Imprint
Springer Gabler
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 15th, 2026
Print length
300 Pages
Product Classification:
Sales & marketingSales and marketing
Ksh 6,300.00
Werezi Extended Catalogue
0 in stock
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Quality
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This textbook provides a practical approach to brand leadership, tailored for master’s students in business schools, executive education participants, and brand management professionals.
This textbook provides a practical approach to brand leadership, tailored for master’s students in business schools, executive education participants, and brand management professionals. Built around the proprietary framework – The Brand Management Clock Face – the book is structured into twelve chapters that systematically address key management challenges across a brand’s lifecycle. The content combines well-established academic concepts with years of hands-on brand management experience. It bridges the strategic clarity of German brand identity models with the action-oriented mindset of American and French brand leadership. This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.
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