Brand Meaning Management
Book Details
Format
Hardback or Cased Book
Book Series
Review of Marketing Research
ISBN-10
178441932X
ISBN-13
9781784419325
Publisher
Emerald Publishing Limited
Imprint
Emerald Group Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 5th, 2015
Print length
344 Pages
Weight
634 grams
Dimensions
23.90 x 15.90 x 3.30 cms
Product Classification:
Sales & marketing
Ksh 19,450.00
Manufactured on Demand
Delivery in 29 days
Delivery Location
Delivery fee: Select location
Delivery in 29 days
Secure
Quality
Fast
Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create.
Get Brand Meaning Management by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Emerald Publishing Limited and it has pages.
