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Brand Medicine

By: T. Blackett (Author) , R. Robins (Author)

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Ksh 11,900.00

Format: Paperback or Softback

ISBN-13: 9781349425884

Publisher: Palgrave Macmillan

Publication Date: Apr 27th, 2001

Dimension: 22.90 x 15.20 x 50.90 cms

Category: ECONOMICS

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As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.

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