Brand Medicine : The Role of Branding in the Pharmaceutical Industry
1st ed. 2001
Book Details
Format
Paperback / Softback
ISBN-10
1349425885
ISBN-13
9781349425884
Edition
1st ed. 2001
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 27th, 2001
Print length
308 Pages
Product Classification:
EconomicsBusiness strategySales & marketing
Ksh 8,100.00
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As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. This book by Interbrand Newell and Sorrell, the world's leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand values will play a leading role in this process, as has been seen with products such as Prozac and Viagra. This book by Interbrand Newell and Sorrell, the world''s leading branding consultancy, provides cutting edge thinking on this area and lessons for anyone involved in brand development and management.
Get Brand Medicine by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
