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Brand Metrics

By: Jacek Kall (Author)

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Ksh 34,800.00

Format: Hardback or Cased Book

ISBN-13: 9780367765033

Publisher: Taylor & Francis Ltd

Publication Date: Sep 9th, 2021

Dimension: 23.40 x 15.60 x 45.00 cms

Category: ECONOMICS

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This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand, it shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future.

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