Brand New China : Advertising, Media, and Commercial Culture
by
Jing Wang
Book Details
Format
Paperback / Softback
ISBN-10
0674047087
ISBN-13
9780674047082
Publisher
Harvard University Press
Imprint
Harvard University Press
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 10th, 2010
Print length
432 Pages
Weight
486 grams
Dimensions
20.20 x 13.20 x 2.80 cms
Product Classification:
Popular cultureInternational businessAdvertising
Ksh 4,850.00
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Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advertising and marketing culture of China. Wang’s experiences in the worlds of Beijing advertising agencies and the U.S. academy offer a unique perspective on China during its accelerated reintegration into the global market system.
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