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Brand New China

By: Jing Wang (Author)

Extended Catalogue

Ksh 5,350.00

Format: Paperback or Softback

ISBN-13: 9780674047082

Publisher: Harvard University Press

Publication Date: Apr 10th, 2010

Weight: 486 grams

Dimension: 20.20 x 13.20 x 2.80 cms

Category: Popular culture

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Part riveting account of fieldwork and part rigorous academic study, this book offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the worlds of Beijing advertising agencies and the U.S. academy offer a unique perspective on China during its accelerated reintegration into the global market system.

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