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Brand NFL
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Brand NFL : Making and Selling America's Favorite Sport

Second Edition

Book Details

Format Paperback / Softback
ISBN-10 0807871567
ISBN-13 9780807871560
Edition Second Edition
Publisher The University of North Carolina Press
Imprint The University of North Carolina Press
Country of Manufacture US
Country of Publication GB
Publication Date Sep 12th, 2010
Print length 344 Pages
Weight 503 grams
Dimensions 23.40 x 15.60 x 2.10 cms
Ksh 4,550.00
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Offering a view of National Football League since 1960, this book looks at the development of the sport and at the image of NFL and its place in American life. It traces the evolution of Super Bowl, development of NFL Films and ESPN, rise of the commissioner as corporate CEO, the management of player demands, and changing attitudes toward race.

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