Brand Psychology : Consumer Perceptions, Corporate Reputations
Book Details
Format
Paperback / Softback
ISBN-10
0749471735
ISBN-13
9780749471736
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 3rd, 2015
Print length
440 Pages
Weight
682 grams
Dimensions
23.50 x 15.60 x 2.50 cms
Product Classification:
PsychologySales & marketing
Ksh 7,150.00
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Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and why some survive crises while others don't.
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