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Brand Romance
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Brand Romance : Using the Power of High Design to Build a Lifelong Relationship with Your Audience

1st ed. 2013

Book Details

Format Paperback / Softback
ISBN-10 1349474819
ISBN-13 9781349474813
Edition 1st ed. 2013
Publisher Palgrave Macmillan
Imprint Palgrave Macmillan
Country of Manufacture GB
Country of Publication GB
Publication Date Jan 1st, 2013
Print length 235 Pages
Ksh 8,100.00
Werezi Extended Catalogue 0 in stock

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For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.
For brands to succeed in a competitive environment they need to build a ''loving'' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.

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