Brand Romance : Using the Power of High Design to Build a Lifelong Relationship with Your Audience

Name: Brand Romance
Brand: Palgrave Macmillan
SKU: 9781349474813
Price: 8100 KES
Availability: OutOfStock
ISBN: 9781349474813

1st ed. 2013

by N. Gridley , Y. Kusume

Book Details

Format Paperback / softback

ISBN-10 1349474819

ISBN-13 9781349474813

Edition 1st ed. 2013

Publisher Palgrave Macmillan

Imprint Palgrave Macmillan

Country of Manufacture GB

Country of Publication GB

Publication Date Jan 1st, 2013

Print length 235 Pages

Product Classification: Business strategy Knowledge management Knowledge management Sales & marketing Sales and marketing Market research

KSh 8,100.00

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For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.

For brands to succeed in a competitive environment they need to build a ''loving'' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.

Get Brand Romance by N. Gridley, Y. Kusume at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has 235 pages.