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Brand Sense
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Brand Sense : Sensory Secrets Behind the Stuff We Buy

2 Revised edition

Book Details

Format Paperback / Softback
ISBN-10 0749460571
ISBN-13 9780749460570
Edition 2 Revised edition
Publisher Kogan Page Ltd
Imprint Kogan Page Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date Apr 3rd, 2010
Print length 192 Pages
Weight 266 grams
Dimensions 21.60 x 14.00 x 1.50 cms
Product Classification: Sales & marketing
Ksh 5,400.00
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From the 'new car' aroma to the crunch of Kellog's cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter the new frontier of branding.

Get Brand Sense by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Kogan Page Ltd and it has pages.

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