Brand Society : How Brands Transform Management and Lifestyle
Book Details
Format
Paperback / Softback
ISBN-10
0521726905
ISBN-13
9780521726900
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 21st, 2010
Print length
330 Pages
Weight
574 grams
Dimensions
24.60 x 16.20 x 1.60 cms
Product Classification:
Economic theory & philosophySales & marketing
Ksh 7,150.00
Manufactured on Demand
0 in stock
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Quality
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Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. This book shows how brands transform both the organizations that develop them and the lifestyles of the individuals who consume them.
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