Brand Society : How Brands Transform Management and Lifestyle
Book Details
Format
Hardback or Cased Book
ISBN-10
0521898269
ISBN-13
9780521898263
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 21st, 2010
Print length
330 Pages
Weight
640 grams
Dimensions
24.50 x 17.30 x 1.50 cms
Product Classification:
Economic theory & philosophySales & marketing
Ksh 17,450.00
Manufactured on Demand
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. This book shows how brands transform both the organizations that develop them and the lifestyles of the individuals who consume them.
Get Brand Society by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Cambridge University Press and it has pages.
