Brand Storming : Managing Brands in the Era of Complexity
Book Details
Format
Hardback or Cased Book
ISBN-10
0230222439
ISBN-13
9780230222434
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 12th, 2008
Print length
223 Pages
Weight
524 grams
Dimensions
23.60 x 16.40 x 2.00 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 6,850.00
Werezi Extended Catalogue
0 in stock
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Quality
Fast
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.
Get Brand Storming by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
