Brand Strategy in Three Steps : A Purpose-Driven Approach to Branding
by
Jay Mandel
Book Details
Format
Paperback / Softback
ISBN-10
139860979X
ISBN-13
9781398609792
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 3rd, 2023
Print length
256 Pages
Weight
396 grams
Dimensions
23.20 x 15.50 x 1.50 cms
Product Classification:
Business strategySales & marketing
Ksh 5,550.00
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Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company.
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