Book Details
Format
Paperback / Softback
ISBN-10
0749462876
ISBN-13
9780749462871
Edition
2 Revised edition
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 3rd, 2011
Print length
304 Pages
Weight
386 grams
Dimensions
21.30 x 14.10 x 1.80 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 5,550.00
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Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.
<p>Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, <i><b>Brand Success</b></i> applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.<br><br>With comment from brand managers, psychologists, academics and other experts, <b><i>Brand Success</i></b> is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.</p>
Get Brand Success by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Kogan Page Ltd and it has pages.
