Brand Therapy : 15 Techniques for Creating Brand Strategy in Pharma and Medtech
by
Brian Smith
Book Details
Format
Hardback or Cased Book
ISBN-10
1788602404
ISBN-13
9781788602402
Publisher
Practical Inspiration Publishing
Imprint
Practical Inspiration Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 19th, 2020
Print length
212 Pages
Weight
630 grams
Dimensions
21.50 x 21.00 x 2.50 cms
Product Classification:
Sales & marketingPharmaceutical industries
Ksh 10,050.00
Werezi Extended Catalogue
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Brand Therapy is a “how to†book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning tools.
The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital.
Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.
Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.
Get Brand Therapy by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Practical Inspiration Publishing and it has pages.
