Brand Vision : The Clear Line of Sight Aligning Business Strategy and Marketing Tactics
Book Details
Format
Paperback / Softback
ISBN-10
1637421737
ISBN-13
9781637421734
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 30th, 2022
Print length
191 Pages
Weight
333 grams
Dimensions
22.80 x 15.20 x 1.00 cms
Product Classification:
Business & managementSales & marketingAdvertising
Ksh 4,150.00
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Offers simple, easily implemented tools connecting a company’s marketing program to its business strategy. The book is based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Both externally and internally.
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