Branded Bodies, Rhetoric, and the Neoliberal Nation-State
Book Details
Format
Paperback / Softback
Book Series
Cultural Studies/Pedagogy/Activism
ISBN-10
1498511791
ISBN-13
9781498511797
Publisher
Bloomsbury Publishing Plc
Imprint
Lexington Books
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 26th, 2015
Print length
162 Pages
Weight
240 grams
Dimensions
22.90 x 15.40 x 1.80 cms
Ksh 8,750.00
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Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard,explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States’ most vulnerable occupants. Wingard explains how the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital, and explores how those underclassed “bodies” are identified through branding. By showing how brands are assembled to create affective threats, this bookarticulates how dangerous the branding of bodies has become and offers rhetorical strategies that can repair the damage to bodies caused by political branding.
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