Branded Conservatives : How the Brand Brought the Right from the Fringes to the Center of American Politics
Book Details
Format
Paperback / Softback
Book Series
Politics, Media & Popular Culture
ISBN-10
0820474657
ISBN-13
9780820474656
Publisher
Peter Lang Publishing Inc
Imprint
Peter Lang Publishing Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 30th, 2007
Print length
364 Pages
Weight
506 grams
Dimensions
15.40 x 22.90 x 2.00 cms
Product Classification:
Communication studiesSociology
Ksh 5,150.00
Manufactured on Demand
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This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.
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