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Branded Conservatives
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Branded Conservatives : How the Brand Brought the Right from the Fringes to the Center of American Politics

Book Details

Format Paperback / Softback
ISBN-10 0820474657
ISBN-13 9780820474656
Publisher Peter Lang Publishing Inc
Imprint Peter Lang Publishing Inc
Country of Manufacture US
Country of Publication GB
Publication Date Apr 30th, 2007
Print length 364 Pages
Weight 506 grams
Dimensions 15.40 x 22.90 x 2.00 cms
Product Classification: Communication studiesSociology
Ksh 5,150.00
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This book argues that Conservatism has made good use of branding in its move from the fringes to the center of American political life. Conservatives have built a unique brand around their candidates, their movement, and their issues that has facilitated their ability to win elections and implement public policies. Branding has been one of the major tools through which Conservatives have built an enduring movement over the last several decades and a tool through which their movement has become very resilient. This book is ideal for use in classes on American politics, campaigns and elections, media and politics, political marketing, and consumer marketing.

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