Branded Content : The Fateful Merging of Media and Marketing
Book Details
Format
Paperback / Softback
ISBN-10
113819042X
ISBN-13
9781138190429
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 27th, 2021
Print length
282 Pages
Weight
438 grams
Dimensions
15.50 x 23.60 x 2.80 cms
Ksh 7,600.00
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Quality
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This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands'' own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media.
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