Branded Content and Entertainment in Advertising : A Theoretical and Empirical Study of Creative Advertising Practices
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Studies in Marketing
ISBN-10
1032316411
ISBN-13
9781032316413
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 23rd, 2023
Print length
184 Pages
Weight
406 grams
Dimensions
16.10 x 24.10 x 1.60 cms
Ksh 30,950.00
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This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.
This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.
Get Branded Content and Entertainment in Advertising by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
