Branded Entertainment and Cinema : The Marketisation of Italian Film
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Critical Advertising Studies
ISBN-10
0815348525
ISBN-13
9780815348528
Publisher
Taylor & Francis Inc
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 4th, 2019
Print length
110 Pages
Weight
268 grams
Dimensions
14.30 x 22.30 x 1.30 cms
Product Classification:
Media studiesMedia studies
Ksh 11,900.00
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Quality
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Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.
Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.
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