Branded Entertainment and Cinema : The Marketisation of Italian Film
Book Details
Format
Paperback / Softback
Book Series
Routledge Critical Advertising Studies
ISBN-10
1032337524
ISBN-13
9781032337524
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 13th, 2022
Print length
120 Pages
Weight
164 grams
Dimensions
13.70 x 21.40 x 1.10 cms
Ksh 4,700.00
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0 in stock
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Quality
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Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.
Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy.
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