Branded Male : Marketing to Men
by
Mark Tungate
Book Details
Format
Hardback or Cased Book
ISBN-10
0749450118
ISBN-13
9780749450113
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 3rd, 2008
Print length
256 Pages
Weight
609 grams
Dimensions
24.10 x 16.30 x 2.00 cms
Product Classification:
Sales & marketing managementAdvertising
Ksh 4,700.00
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Explore the evolution of marketing to men and the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion.
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