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Branded Women in U.S. Television

By: Peter Bjelskou (Author)

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Ksh 9,000.00

Format: Paperback or Softback

ISBN-13: 9781498507387

Publisher: Lexington Books

Publication Date: Jun 2nd, 2016

Weight: 218 grams

Dimension: 22.90 x 15.10 x 1.10 cms

Category: Television

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This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.

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