Branding & Advertising
Book Details
Format
Paperback / Softback
ISBN-10
8763001187
ISBN-13
9788763001182
Publisher
Copenhagen Business School Press
Imprint
Copenhagen Business School Press
Country of Manufacture
DK
Country of Publication
GB
Publication Date
Nov 1st, 2003
Print length
473 Pages
Weight
808 grams
Dimensions
23.10 x 15.80 x 3.10 cms
Product Classification:
Advertising
Ksh 5,100.00
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This book presents a wide spectre of recent studies and works in the fields of branding, advertising and communication effects.
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