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Branding and Designing Disability

By: USA) DePoy Elizabeth (University of Maine (Author) , USA) Gilson Stephen (University of Maine (Author)

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Ksh 34,800.00

Format: Hardback or Cased Book

ISBN-13: 9780415635387

Publisher: Taylor & Francis Ltd

Publication Date: Jun 25th, 2014

Dimension: 23.40 x 15.60 x 72.00 cms

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Design and branding have immense power to create, label and affix value. This innovative book argues that disability as a category is created by the way it is designed; the disabled are branded as in need of specialized, segregated services, products, policies and even rights. They can, therefore, be rebranded.

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