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Branding and Designing Disability

By: USA) DePoy Elizabeth (University of Maine (Author) , USA) Gilson Stephen (University of Maine (Author)

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Ksh 10,300.00

Format: Paperback or Softback

ISBN-13: 9781138601161

Publisher: Taylor & Francis Ltd

Publication Date: May 9th, 2018

Weight: 456 grams

Dimension: 15.60 x 23.20 x 2.70 cms

Category: Disability: social aspects

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Delivery by 22 November when you order within the next 0 days 0 hours 18 minutes 54 seconds

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Design and branding have immense power to create, label and affix value. This innovative book argues that disability as a category is created by the way it is designed; the disabled are branded as in need of specialized, segregated services, products, policies and even rights. They can, therefore, be rebranded.

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