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Branding and Positioning in Base of the Pyramid Markets in Africa

By: Charles Blankson (Author) , Stanley Coffie (Author)

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Ksh 9,600.00

Format: Paperback or Softback

ISBN-13: 9780367777531

Publisher: Taylor & Francis Ltd

Publication Date: Apr 1st, 2021

Dimension: 23.40 x 15.60 x 22.60 cms

Category: ECONOMICS

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This book provides a practical overview of country branding and positioning activities in Africa, based on a broad definition of base of the pyramid (BoP) marketing which includes both goods and services, as well as business to business marketing, corporate branding, and country branding.

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