Branding in Commerce & Marketing
Book Details
Format
Paperback / Softback
ISBN-10
1616685948
ISBN-13
9781616685942
Publisher
Nova Science Publishers Inc
Imprint
Nova Science Publishers Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Sep 27th, 2011
Print length
95 Pages
Weight
186 grams
Dimensions
15.50 x 23.10 x 0.90 cms
Product Classification:
Sales & marketing
Ksh 7,750.00
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0 in stock
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Quality
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The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature of "Branding in Commerce and Marketing" is the fresh look at branding architecture (i.e.: alternative brand naming strategies, along with proposals for making brand structuring and interpretation more coherent). This book dissects some vexing conceptual and even semantic issues surrounding the venerable word "brand" itself and explores the usefulness of the conception of branding.
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