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Branding in Governance and Public Management

By: The Netherlands) Eshuis Jasper (Erasmus University Rotterdam (Author) , E.H. Klijn (Author)

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Ksh 10,800.00

Format: Paperback or Softback

ISBN-13: 9780415817912

Publisher: Taylor & Francis Ltd

Publication Date: Nov 13th, 2012

Weight: 276 grams

Dimension: 15.20 x 23.00 x 1.50 cms

Category: Trade unions

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This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.

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