Branding in Governance and Public Management
Book Details
Format
Paperback / Softback
Book Series
Routledge Critical Studies in Public Management
ISBN-10
0415817919
ISBN-13
9780415817912
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 13th, 2012
Print length
188 Pages
Weight
276 grams
Dimensions
15.20 x 23.00 x 1.50 cms
Ksh 9,700.00
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This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.
This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.
Get Branding in Governance and Public Management by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
