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Branding in Governance and Public Management

By: The Netherlands) Eshuis Jasper (Erasmus University Rotterdam (Author) , E.H. Klijn (Author)

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Ksh 33,600.00

Format: Hardback or Cased Book

ISBN-13: 9780415885171

Publisher: Taylor & Francis Ltd

Publication Date: Dec 22nd, 2011

Weight: 384 grams

Dimension: 23.60 x 16.60 x 1.50 cms

Category: Trade unions

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This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.

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