Branding + Interior Design : Visibility and Business Strategy for Interior Designers
by
Kim Kuhteubl
Book Details
Format
Hardback or Cased Book
ISBN-10
076435129X
ISBN-13
9780764351297
Publisher
Schiffer Publishing Ltd
Imprint
Schiffer Publishing Ltd
Country of Manufacture
CN
Country of Publication
GB
Publication Date
Sep 28th, 2016
Print length
240 Pages
Weight
696 grams
Dimensions
16.10 x 23.80 x 2.50 cms
Ksh 5,050.00
Temporarily out of stock, due soon
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
The home goods market in the United States is the largest market in the world. So why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view—who you want to serve and why you do business—and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, and Martyn Lawrence Bullard.
The home goods market in the United States is the largest market in the world. So why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view—who you want to serve and why you do business—and it''s a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, and Martyn Lawrence Bullard.
Get Branding + Interior Design by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Schiffer Publishing Ltd and it has pages.
