Branding + Interior Design : Visibility and Business Strategy for Interior Designers

Name: Branding + Interior Design
Brand: Schiffer Publishing Ltd
SKU: 9780764351297
Price: 5050 KES
Availability: OutOfStock
ISBN: 9780764351297

by Kim Kuhteubl

Book Details

Format Hardback

ISBN-10 076435129X

ISBN-13 9780764351297

Publisher Schiffer Publishing Ltd

Imprint Schiffer Publishing Ltd

Country of Manufacture CN

Country of Publication GB

Publication Date Sep 28th, 2016

Print length 240 Pages

Weight 696 grams

Dimensions 16.10 x 23.80 x 2.50 cms

Product Classification: Professional interior design Business strategy Business communication & presentation Sales & marketing

KSh 5,050.00

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The home goods market in the United States is the largest market in the world. So why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view—who you want to serve and why you do business—and it's a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, and Martyn Lawrence Bullard.

The home goods market in the United States is the largest market in the world. So why do some interior design firms thrive while others barely survive? The answer lies in one powerful little word: brand. More than a pretty logo, it involves telling the story of your distinct point of view—who you want to serve and why you do business—and it''s a process that happens from the inside out. This book bridges the gap between designer and design leader and shows pros how to define, value, and communicate their vision; find clients who are a fit; and master the art of being visible. Worksheets give designers the tools to learn these strategies and apply them to their work. It also includes candid conversations with design leaders such as Barbara Barry, Rose Tarlow, Kelly Hoppen, Vicente Wolf, Christiane Lemieux, and Martyn Lawrence Bullard.

Get Branding + Interior Design by Kim Kuhteubl at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Schiffer Publishing Ltd and it has 240 pages.