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Branding Latin America

By: Dunja Fehimovic (Author) , Rebecca Ogden (Author)

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Ksh 20,250.00

Format: Hardback or Cased Book

ISBN-13: 9781498568272

Publisher: Lexington Books

Publication Date: Feb 22nd, 2018

Weight: 522 grams

Dimension: 15.90 x 23.60 x 2.60 cms

Category: Communication studies

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This book offers a critical analysis of the spread of branding discourse and practice to new "objects"-from the individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the relationship between culture, identity, and markets.

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