Branding Masculinity : Tracing the Cultural Foundations of Brand Meaning
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Interpretive Marketing Research
ISBN-10
1138933392
ISBN-13
9781138933392
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 1st, 2016
Print length
108 Pages
Weight
294 grams
Ksh 11,900.00
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0 in stock
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Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.
Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be masculine beliefs, attitudes, behaviours, and possessions, the research identifies how contemporary American men form their sense of being manly.
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