Branding Post-Communist Nations : Marketizing National Identities in the “New” Europe
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Research in Cultural and Media Studies
ISBN-10
0415882753
ISBN-13
9780415882750
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 19th, 2011
Print length
266 Pages
Weight
498 grams
Dimensions
16.60 x 23.60 x 1.90 cms
Product Classification:
Media studies
Ksh 28,800.00
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Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.
Nation branding a set of ideas rooted in Western marketing gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.
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