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Branding TV

By: USA) McDowell FL University of Miami School of Communication Walter (Faculty member (Author) , Alan Batten (Author)

Manufacture on Demand

Ksh 12,700.00

Format: Paperback or Softback

ISBN-13: 9780240807539

Publisher: Taylor & Francis Ltd

Publication Date: Jul 19th, 2005

Weight: 334 grams

Dimension: 23.40 x 19.30 x 1.00 cms

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Delivery by 22 November when you order within the next 0 days 17 hours 29 minutes 53 seconds

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Explains the essential principles that underlie successful branding. This book offers many practical strategies to measure, build and manage television brand equity. It shows how the notions of branding are no more prevalent than in the battle for dominance in local news.

Get Branding TV by Walter (Faculty member, School of Communication, University of Miami, FL, USA) McDowell at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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