Brandjack : How your reputation is at risk from brand pirates and what to do about it

Name: Brandjack
Brand: Palgrave Macmillan
SKU: 9781137375353
Price: 5950 KES
Availability: OutOfStock
ISBN: 9781137375353

by Q. Langley

Book Details

Format Hardback

ISBN-10 1137375353

ISBN-13 9781137375353

Publisher Palgrave Macmillan

Imprint Palgrave Macmillan

Country of Manufacture GB

Country of Publication GB

Publication Date May 29th, 2014

Print length 307 Pages

Weight 500 grams

Dimensions 22.50 x 14.70 x 2.30 cms

Product Classification: Business strategy Sales & marketing Sales and marketing

KSh 5,950.00

Currently unavailable 0 in stock

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Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.

Containing 90+ case studies including BP, Beyonce, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.

Get Brandjack by Q. Langley at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has 307 pages.