Brandjack : How your reputation is at risk from brand pirates and what to do about it
by
Q. Langley
Book Details
Format
Hardback or Cased Book
ISBN-10
1137375353
ISBN-13
9781137375353
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 29th, 2014
Print length
307 Pages
Product Classification:
Business strategySales & marketing
Ksh 5,950.00
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0 in stock
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Quality
Fast
Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.
Get Brandjack by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
