Brands : The New Wealth Creators
Book Details
Format
Paperback / Softback
ISBN-10
0333659090
ISBN-13
9780333659090
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 14th, 1997
Print length
224 Pages
Product Classification:
Sales & marketing
Ksh 8,100.00
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0 in stock
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Quality
Fast
This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands.
Get Brands by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
