Brands : The Logos of the Global Economy
by
Celia Lury
Book Details
Format
Paperback / Softback
Book Series
International Library of Sociology
ISBN-10
0415251834
ISBN-13
9780415251839
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 12th, 2004
Print length
208 Pages
Weight
324 grams
Dimensions
23.40 x 15.60 x 1.20 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 11,350.00
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Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy.
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