Brands : Interdisciplinary Perspectives
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Interpretive Marketing Research
ISBN-10
1138787965
ISBN-13
9781138787964
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 8th, 2015
Print length
390 Pages
Weight
738 grams
Dimensions
24.20 x 16.40 x 2.70 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 33,850.00
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Jonathan Schroeder brings together a curated selection of papers on brands and branding, originally published in the interdisciplinary journal Consumption Markets and Culture. Organised into four perspectives - cultural, corporate, consumer, and critical - each section contextualised by a new introduction from leading brand scholars. This thought-provoking collection will be of interest to scholars of marketing, consumer behaviour, and sociology and anyone interested in the role brands play in our lives and culture.
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