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Brands and Brand Management

By: University of Bath) Elliott Richard (School of Management (Author)

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Ksh 283,500.00

Format: Mixed Media Product

ISBN-13: 9780415433242

Publisher: Taylor & Francis Ltd

Publication Date: Nov 28th, 2008

Dimension: 23.40 x 15.60 x 383.20 cms

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A new title in the Routledge Major Works series, Critical Perspectives on Business and Management, this is a four-volume collection of cutting-edge and canonical research on brands and brand management.

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