Brands and Branding : Strategy to Build and Nurture Brands
Book Details
Format
Paperback / Softback
ISBN-10
1032600438
ISBN-13
9781032600437
Publisher
Taylor & Francis Ltd
Imprint
Routledge India
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 6th, 2023
Print length
296 Pages
Weight
478 grams
Dimensions
15.40 x 23.30 x 2.20 cms
Ksh 7,650.00
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The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior and research methods that every brand manager must be familiar with.
The book presents a practical perspective on building brands through social media and using artificial intelligence technologies. Readers will get a clear introductory understanding about the role of consumer behavior and research methods that every brand manager must be familiar with.
Get Brands and Branding by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
