Brands and Branding
Book Details
Format
Hardback or Cased Book
ISBN-10
1473919517
ISBN-13
9781473919518
Publisher
Sage Publications Ltd
Imprint
Sage Publications Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 31st, 2016
Print length
296 Pages
Weight
676 grams
Dimensions
17.80 x 24.90 x 2.10 cms
Product Classification:
Sales & marketing
Ksh 20,000.00
Manufactured on Demand
Delivery in 29 days
Delivery Location
Delivery fee: Select location
Delivery in 29 days
Secure
Quality
Fast
A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.
A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World.
With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding?
Here are seven reasons why:
- It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel
- It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade
- It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate.
- It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources
- It’s irreverent – branding is not always a deadly serious business!
- It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points.
- It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel
Get Brands and Branding by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Sage Publications Ltd and it has pages.
