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Brands and Cultural Analysis

By: Arthur Asa Berger (Author)

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Ksh 10,800.00

Format: Hardback or Cased Book

ISBN-13: 9783030247089

Publisher: Springer Nature Switzerland AG

Publication Date: Nov 6th, 2019

Dimension: 21.00 x 14.80 x 48.40 cms

Category: Popular culture

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Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.

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