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Brands, Competition Law and IP

By: Deven R. (Georgia Institute of Technology) Desai (Author) , Ioannis (University College London) Lianos (Author) , Chicago) Waller Spencer Weber (Loyola University (Author)

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Ksh 21,600.00

Format: Hardback or Cased Book

ISBN-13: 9781107103467

Publisher: Cambridge University Press

Publication Date: Jul 20th, 2015

Weight: 550 grams

Dimension: 23.50 x 15.90 x 2.00 cms

Category: Competition law / Antitrust law

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Brands and brand management have become a central feature of the modern economy. Yet, the reality of modern branding is not adequately taken into account in the law. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function.

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