Break the Internet : the power of online influencers
Book Details
Format
Paperback / Softback
ISBN-10
1912854171
ISBN-13
9781912854172
Publisher
Scribe Publications
Imprint
Scribe Publications
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 12th, 2022
Print length
288 Pages
Weight
228 grams
Dimensions
19.70 x 12.90 x 2.00 cms
Ksh 1,800.00
Werezi Extended Catalogue
Delivery in 14 days
2 copies in stock
Delivery Location
Delivery fee: Select location
Delivery in 14 days
Secure
Quality
Fast
In the attention economy, online influencers are an emerging class of power brokers. How can you harness their potential?Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram, and TikTok dominate. Digital strategist Olivia Yallop goes undercover amongst content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’. The result is an insider account of a trend that is set to dominate our future — experts estimate that the economy of influence will be valued at $24 billion globally by 2025.
Get Break the Internet by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Scribe Publications and it has pages.
