Breakthrough Marketing Plans : How to Stop Wasting Time and Start Driving Growth
2nd ed. 2012
by
Tim Calkins
Book Details
Format
Paperback / Softback
ISBN-10
0230340334
ISBN-13
9780230340336
Edition
2nd ed. 2012
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 21st, 2012
Print length
248 Pages
Weight
404 grams
Dimensions
23.30 x 15.40 x 1.70 cms
Product Classification:
Sales & marketing managementSales & marketing
Ksh 7,200.00
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Quality
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Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them.
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