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Brick & Mortar Shopping in the 21st Century

By: Tina Lowrey (Author)

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Ksh 13,700.00

Format: Paperback or Softback

ISBN-13: 9780805863642

Publisher: Taylor & Francis Inc

Publication Date: Oct 24th, 2007

Dimension: 22.90 x 15.20 x 45.40 cms

Category: PSYCHOLOGY

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Addresses questions such as: which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture moderators and mediators of various shopping behaviors?

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Mind, Body, & Spirit