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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

By: Diana Ingenhoff (Author) , Candace White (Author) , Alexander Buhmann (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781138281349

Publisher: Taylor & Francis Ltd

Publication Date: Nov 5th, 2018

Dimension: 22.90 x 15.20 x 58.90 cms

Category: Humanities (History, Archaeology, Philosophy, Religion)

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Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

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